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Michael Santini Broker/Owner
(732) 469-2333

Golden Key Realty

1934 Washington Valley Road
Martinsville, NJ 08836
Phone: 732 469-2333

14 Plainfield Avenue
Piscataway, NJ 08854
732) 885-1188 Office
(732) 885-1230 Fax

Email: See Agents under More

Our Past...
At Golden Key Realty, we take great pride in being a family-operated business. Since 1972, our founder, Joseph Santini, pioneered the old-fashioned values of hard work and honesty as the cornerstone of our company. Today, his sons, Michael and David Santini, take great pride in continuing in their father’s footsteps. By adhering to the “Golden Rule”, our family of fine agents continues to strive to the utmost in personal service and commitment to our clients.


Our Present...
By combining our first-hand knowledge of our community, our deep understanding of the current real estate market and trends with state-of–the-art technology and unparalleled service we are ready, willing and able to meet all your real estate needs.


Your Future...
is our number one concern. Whether you are buying, selling, building, investing or renting we are prepared to listen to your needs, promote your interests and get the job done. We value our clients and know that working well together is the key to success.

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Setting the Price

The price is the first thing buyers notice about your property. If you set your price too high, then the chance of alienating buyers is higher. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.

Several factors will contribute to your final decision. First, you should compare your house to others that are in the market. If you use an agent, he/she will provide you with a CMA (Comparative Market Analysis). The CMA will reflect the following:

  • houses in your price range and area that were sold within the last half-year
  • asking and selling prices of houses
  • current inventory of houses on the market
  • features of each house on the market

From the CMA, you will learn the difference between the asking price and selling price for all homes sold, the condition of the market, and other houses comparable to yours.

Also, try to find out what types of houses are selling and see if it applies to your area. Buyers follow trends, and these trends can help you set your price.

Always be realistic. Understand and set your price to reflect the current market situation.

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